Stella McCartney's Summer 2025 collection’s ‘Save What You Love’ message is inspired by author and birdwatcher Jonathan Franzen’s book The End of the End of the Earth. The show is a celebration of and call to action for birds, presenting a collection crafted without harming a single creature.

This informed the bird shapes designed and hand-carved in wax by 886 by The Royal Mint’s creative director Dominic Jones in London – rendered in abstracted, modernist dove shapes with a brutalist texture, in collaboration with Stella’s vision. The edit was then cast at The Royal Mint’s factory in Llantrisant, Wales, where it can process 70 tonnes of electronic waste per week and extract high-quality gold at ambient temperatures using a world-first patented chemistry process that is cost effective and energy efficient. The silver used is pulled from X-rays from British and Irish hospitals, which would otherwise be stored or sent to landfill.

“I am incredibly proud to see our recovered gold and silver on the runway, and to share the work of our talented craftspeople with the world.

“The Royal Mint is making great strides to a more sustainable future for our businesses, our people and our customers, and it has been a privilege to share our vision at the iconic Paris Fashion Week.”

Anne Jessopp, CEO of The Royal Mint