Perfect, the branded content agency meets magazine was founded in 2020. They have since launched their new annual awards to celebrate the contemporary icons of today. Each year, the Perfect Awards will recognise 23 individuals with the aim to honour the achievements of the most exceptional figures in culture; both emerging and established, in design, fashion and beyond.
Dominic Jones, Creative Director at 886 by The Royal Mint says: "I feel incredibly honoured and grateful to be receiving this award. It’s truly amazing to be getting a co-sign and validation like this at such an early point in our project from such a prestigious and innovative magazine as Perfect. It’s really exciting to me, that even this early on in our brand’s inception, cultural figureheads that I greatly respect like Katie Grand and the Perfect team are as excited about what we’re creating as I am."
Recipient awards include the Lifetime Achievement award for Miuccia Prada; the Perfect Icon – Nicole Kidman; Perfect Fashion – Glenn Martens; Perfect Emerging Fashion – Chet Lo; Perfect Fragrance, Amouage and Perfect Moment, Julia Fox.
In a statement Perfect says: “At a time when the validity of awards ceremonies is in question, and the red-carpet spectacle of presentations is dominated by the awarding bodies and the presenters, we wanted to shift the focus back on those who we think deserve to be rewarded,” as per Business of Fashion.